Written Brief

Brief

There are over 50,000 telephone boxes in the UK and 25,000 carry advertising on the side. ‘Street Talk’ is a phone company, in need of a re-brand to get the companies name out there.

As a designer, you have to come up with a way of promoting Street Talk.

How will you go about it? Poster campaign? Handouts? Internet? Word of mouth?

There are plenty ways you can experiment with the ways of promoting a brand/company.

Concept/Proposition

How will you promote this? What ways of promoting will you choose to use?

Considerations

What are you trying to communicate?

How will you advertise your idea?
What form or advertising will it take?
What production will you use to communicate this?

Printed advertising or digital advertising? Or both?

Who are you trying to communicate to? Why and what do you want to achieve?

You going to make it humorous? Serious? Possibly combine the pair.

What is already out there and how can you adapt, modify, reuse or respond to it?

The relationship between your concept, your audience and the context in which it is to be seen/delivered should inform the tone of voice.

Target Audience

Who you aiming this at?

The younger generation or older? Or everyone?

Nail down your target audience through your work.

Tone of Voice

This company are looking for some creative, serious designs. They don’t mind abit of humour but kept to a limit. No bad language, nothing rude.

Background

“Choose something close to your heart”

Ever been out and about and wanted to know the latest football score? New big acts in music? Any shops still open in your area? Or just any number needed in general.

This brief gives you the opportunity to explore ideas and research.
Try and developing work, working to any size or shape.

Mandatory Requirements

All design work must be backed up sketch books or layouts.

Research developed onto your blog, continually through out the brief.

Deliverables

Come up with a new logo for the company,
You do not have to stick to the company name ‘Street Talk’ this can be changed.

Design 4 Phone box ad shells, advertising the phone company, with the information a customer would need.

Design one other promotion item or your choice, Could be billboards ads, leafets, handouts, ident etc.