Design a range of posters, and some sort of promotional items to promote the university football team.
Concept/Proposition_
What will it be advertising?
How ill you put the message across?
Why will people want to play for the team?
Will you use photography?
Modelling images?
Mid-Game images? Both?
Considerations_
What are you trying to communicate?
Who to? Why and what do you want to achieve?
You going to make it humorous? Serious?
Possibly combine the pair.
What is already out there and how can you adapt, modify, reuse or respond to it?
The relationship between you concept, your audience, and the context in which it is to be seen/delivered should inform the tone of voice.
Target Audience_
People who would like to take part in playing for the university football team.
Ton of Voice_
Will you make it serious as you are promoting along-term event.
Background_
Although it is an art college, they still enjoy sports, including football.
The team has been running for over a year, but has never had a good way of promoting, so this could be a big helping hand in making people want to join in and get involved.
Mandatory Requirements_
All design work must be backed up by sketch books or layouts.
Research developed onto you blod, continually through out the brief.
Deliverables_
Design a set of posters advertising LCA FC, minimum of 5 in what way you see fit, and some sort of promotional material.
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