Tuesday, 5 October 2010

Brief 02

Adidas

Design a range of posters advertising and promoting Adidas.

Concept/Proposition

What will it be advertising?
Clothes? Football? Tennis? Any Sports?
Where will the posters be seen?
Will you need to use photography?

Considerations_

What are you trying to communicate?
Who to? Why and what do you want to achieve?

You going to make it humorous? Serious?
Possibly combine the pair.

What is already out there and how can you adapt, modify, reuse or respond to it?
The relationship between you concept, your audience, and the context in which it is to be seen/delivered should inform the tone of voice.

Target Audience_

People who like to wear Adidas clothing or enjoy sports on a whole.

Tone of Voice_

What ever would be fit to promote Adidas to people and sports icons across the globe.

Background_

Adidas is a known worldwide clothing makes, and sport sponsor.
Plenty of well known sport icons are sponsored by Adidas such as David Beckham and Rafael Nadal.

Adidas is a used sponsor in all sports, and is a well-known clothing line.

Mandatory Requirements_

All design work must be backed up by sketch book or layouts

Research developed onto your blog, continually through the brief.

Deliverables_

Design a set of 5-6 posters advertising Adidas, in what way you see fit.

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